Stretching Your Exhibits Budget Through Cooperation

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Saturday, June 20 — 1:45-3:00 pm

Facilitator: John Brock, Marketing Coordinator, Texas Tech University Press

We all know that exhibiting is expensive, and usually you need a critical mass of titles in a certain subject area before an exhibit in that area becomes economically feasible. Small presses especially are often limited in the number of conferences at which they can afford to staff a booth. Co-op companies such as Scholar's Choice and Associated Book Exhibit fill the co-op exhibit need to some extent, but with a little cooperation among university presses, could we create affordable co-op opportunities for all at every meeting?

This collaboration lab will discuss whether university presses can create co-op exhibit opportunities amongst ourselves. Currently, the AAUP list is used to solicit table- or booth-sharing opportunities on a one-off basis. Perhaps UPs could create an internet repository of all meetings at which each participating press will be exhibiting in a given season. Via this portal, table- or booth-sharing opportunities could become apparent, and "orphan" titles could find a home at another press's exhibit. Perhaps the expense of providing materials in conference attendee bags could be shared across presses by creating a single shared piece and splitting costs. Perhaps university presses could participate in a "punch-card" promotion where attendees must visit each press booth and to get a card punched; fully punched cards then go into a drawing for a free bundle of books from all presses. University presses might all contribute toward an hors d'oeuvres and drinks happy hour, or toward a large but discounted block of ad space in the conference program. The possibilities are endless!

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