Strategizing Non-Traditional Social Media

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Saturday, June 18, 10:45 AM–12:00 PM
Facilitator: Bailey Morrison, Web and Digital Media Coordinator, University of Texas Press

Twitter and Facebook are key to a modern marketing campaign, but other platforms like Instagram, Snapchat, Pinterest, and Vine keep growing in popularity. Launching and maintaining an account on these platforms can be time-consuming and feel like whispering into the void. Perhaps collaborating on a campaign with other presses can help us leverage the reach of these platforms.

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