Social Media/Web 2.0 Partnering

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Saturday, June 20 — 1:45-3:00 pm

Facilitator: Holli L. Koster, Publicity and Advertising Manager, Texas A&M University Press

At its core, publicity has always been about ideas, collaboration, and communication. As curators of ideas, scholarly presses have a unique opportunity to capitalize on the new trend in public relations: collaborative campaigns centered on the creation of objective content that would serve to establish presses and authors as thought leaders among multiple audiences and stakeholders.

Collaborators: Participation would be from press marketing/design professionals from a variety of disciplines (advertising, publicity, book or ad designers, social media interns, etc.)

Possible outcomes: A limited scope project organized around a subject or theme agreed upon by the group, formation of a committee, a media tip sheet of prime sources, or roadmap for a collaborative campaign.

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