Social Media/Web 2.0 Partnering
Saturday, June 20 — 1:45-3:00 pm
Facilitator: Holli L. Koster, Publicity and Advertising Manager, Texas A&M University Press
At its core, publicity has always been about ideas, collaboration, and communication. As curators of ideas, scholarly presses have a unique opportunity to capitalize on the new trend in public relations: collaborative campaigns centered on the creation of objective content that would serve to establish presses and authors as thought leaders among multiple audiences and stakeholders.
Collaborators: Participation would be from press marketing/design professionals from a variety of disciplines (advertising, publicity, book or ad designers, social media interns, etc.)
Possible outcomes: A limited scope project organized around a subject or theme agreed upon by the group, formation of a committee, a media tip sheet of prime sources, or roadmap for a collaborative campaign.