Should Scholarly Be Social? Big Questions and a Small Amount of Characters

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Friday, June 19 — 10:45 am-12:00 pm

Chair: Rosemary Vestal, Publicity Manager, University of Nebraska Press

Panelists: Casey LaVela, Publicity and Communications Manager, University of Washington Press; Alexa Colella, Journals Marketing Manager, University of Illinois Press; Dawn Durante, Acquisitions Editor, University of Illinois Press

A roundtable and "bigger question" discussion with younger members of the AAUP family as they consider the 'What, Why, and What Ifs' of social media and scholarly publishing. Leaving what university presses are currently doing behind, and looking forward to the possibilities that social media might offer, the panel will consider a fresh take on ideas such as: Does social media matter within specific fields? Can we trust authors to promote themselves using social media? Can a tweet sell a book? What could social media do for university presses, that it isn't doing now?

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