Selling the Green Book
Moderator: Julia Fauci, Design/Production Manager, Northern Illinois University Press
Panelists: Deb Bruner, New Leaf Paper; Hannah Love, University of California Press; Myron Marsh, Thomson-Shore; Tyson Miller, Green Press Initiative
Description: Attendees followed a book's transformation from a forested raw material to an attractive product in a bookstore, highlighting the players along the way who make that journey a sustainable one. This session was organized by AAUP's Eco Task Force. The goal was to expand the "green book" mission to include directors, acquiring editors, and marketers.
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