Selling the Green Book

From AAUP-Wiki

Moderator: Julia Fauci, Design/Production Manager, Northern Illinois University Press

Panelists: Deb Bruner, New Leaf Paper; Hannah Love, University of California Press; Myron Marsh, Thomson-Shore; Tyson Miller, Green Press Initiative

Description: Attendees followed a book's transformation from a forested raw material to an attractive product in a bookstore, highlighting the players along the way who make that journey a sustainable one. This session was organized by AAUP's Eco Task Force. The goal was to expand the "green book" mission to include directors, acquiring editors, and marketers.

Please post outlines, notes, and/or links to presentation materials below.