Reimagining the University Press from Scratch

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Contents

Foundational Reading

"Publishing Industry Trends for Mastermind Discussion"
John J. McAdam, AAUP Digital Digest

Part 1

Part 1 of Reimagining the University Press was an online webinar before AAUP 2016. Click here to view a replay of the webinar >

Part 2

Reimagining the University Press from Scratch, Part 2: Mastermind Workshop on the Strengths, Weaknesses, Opportunities, and Threats (SWOT) in the University Press Industry

Saturday, June 18, 9:00–10:15 AM
Facilitator: John J. McAdam, Small Business Development Center Instructor, Wharton School, University of Pennsylvania

Individuals who plan to attend this Collaboration Lab are encouraged to watch the webinar replay of Part 1 and attend Part 3, to be held on Saturday, June 18 at 10:45 AM. Be sure to also read John J. McAdam's foundational reading, "Publishing Industry Trends for Mastermind Discussion," prior to attending!

The publishing industry—including the university press sector—is going through critical changes today. In this two-part workshop, author and Wharton SBDC Instructor John McAdam will facilitate a mastermind discussion of these challenges and the current environment with the end-goal of creating a business plan for your press as if you were hanging your shingle today. In this part of the workshop, McAdam and attendees will explore together the Strengths, Weaknesses, Opportunities, and Threats (SWOT) in university press publishing, particularly as other publishing startups are entering this space. What would happen if you were a new publisher about to enter the university publishing industry? What would you offer your customers to compete successfully? Part 1 (pre-meeting webinar) is not required to attend this workshop.

Part 3

Reimagining the University Press from Scratch, Part 3: A One-Hour Business Plan Workshop

Saturday, June 18, 10:45 AM–12:00 PM
Facilitator: John J. McAdam, Small Business Development Center Instructor, Wharton School, University of Pennsylvania

In the final part of this workshop, attendees will follow up on the SWOT analysis and write their One-Hour Business Plan foundation through an intensive workshop. Author and Wharton SBDC Instructor John McAdam will introduce attendees to the concepts from his book, The One-Hour Business Plan (Wiley), and guide them through the initial steps of the process. Come prepared to do some writing; then the rest of your business plan will evolve more naturally and a business plan for the current environment will no longer be missing! Part 1 (pre-meeting webinar) is not required to attend this workshop.

Resources

To view the slides and documents from "Reimagining the University Press from Scratch," please visit AAUP's SlideShare.

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