Outreach Communications

From AAUPwiki
Jump to: navigation, search

Moderator: Margie Rine, Sales and Development Director, University of Nebraska Press

Panelists: Jack Holmes, Director of Development, Johns Hopkins University Press; Nina McGuinness, Development Director, University of Washington Press

Description: Many presses have a newsletter, but what about the other kinds of communications such as case statements, annual reports, and brochures? Panelists presented the many different kinds of communications their respective presses have generated and addressed the costs and benefits of having done them. Additionally, what is the specific purpose of a particular communications piece, and how do you make it effective? Attendees were urged to share with the group their press’s communication pieces.

Please post outlines, notes, and/or links to presentation materials below.


Newsletters can be a great way to keep selected recipients in the loop and involved with the Press. Depending on one’s budget for such materials, a newsletter might be sent to high-level donors, all donors, teachers, campus administrators, authors, customers, and others. Using campus mail to distribute it to those on campus can help to keep costs down as no postage is required.

Often included with the newsletter is a self-addressed stamped donation card providing the recipient with a direct avenue for supporting the press – an action made much more likely by an effective newsletter demonstrating passion and forward-motion.

Examples:

Excerpts, Newsletter of The University of Washington Press, Summer 2007 [1]

InPress, Newsletter of The Johns Hopkins University Press, Spring 2007 [2]

InPress, Newsletter of The Johns Hopkins University Press, Fall/Winter 2006 [3]


Beyond newsletters, there are a variety of communication materials suited for unique purposes. As the University of Washington Press sought funding for a new series, Classics of Chinese Thought, they decided that it would be essential to develop something tangible that could be shopped around to potential donors. The Press came up with a glossy pamphlet with plenty of graphics and descriptions of the series, its importance, and why the UW Press is well suited to publish such a series.

Included at the bottom is a small paragraph that describes UW’s attempts to build an endowment around the series in order to publish the full text. Details on how to make a contribution are included.

Example:

Announcing a New Series, Classics of Chinese Thought [4]


In a more traditional request aimed at donors, The University of Washington Press also published a case statement that was distributed to past and potential donors. The case statement makes the case for why donors should invest in the Press. It details the contributions the Press makes, in what ways it is looking to develop, why private support is essential, and how the individual donor can help.

Example:

Open New WorldsOpen Inquiring MindsOpen New Books, With Your Gift to The University of Washington Press [5]

Personal tools
Namespaces

Variants
Actions
Navigation
Toolbox