Moderator: Philip Leventhal, Electronic Marketing Manager, Columbia University Press
Panelists: Lisa Bayer, Marketing Director, University of Illinois Press; Mary Francis, Editor, University of California Press; Will Gawronski, West Coast Sales Rep, Columbia University Press Consortium; Fredric Nachbaur, Sales and Marketing Director, NYU Press
Description: "Our ten-year trip down the Amazon." How has online bookselling changed the way that university presses publish, sell, and market their books? How has it changed author expectations, print runs, how a book is titled, how the cover is designed, the sales curve, publicity, and data needs? How are publishers using their own sites to drive sales? How effective are Amazon's Search Inside the Book, Google's Book Search and Google adwords? What's working and what's not?
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