Marketing Journals in the Age of Online Content
Moderator: Rebecca McLeod, Journals Manager, The MIT Press
Panelists: Kevin Cohn, Atypon Systems; Laura Esterly, Journals Marketing Manager, The MIT Press; Susan Dearborn, Vice President, Marketing & Sales, Publishers Communication Group
Description: Publishing content online presents a host of challenges and issues for journals marketing teams. The line between marketing and publishing has blurred so much that the journal's e-version has become the journal's primary electronic marketing tool. This session will explore the various e-publishing/marketing issues that have emerged in today's digital marketplace along with ideas and recommendations on how publishers can successfully position themselves.
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