Long Tail from the Manufacturing Perspective

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Managing The Long Tail from the Manufacturing Perspective

A discussion with digitally-equipped book manufacturers concerning the cost effective benefits of maintaining selected titles in print. A segment of or vendor market now specializes in ultra short run or one off copies in either hard cover or paperback binding. Initially this market was restricted to text only title and on color black printing. Today the halftone quality can rival offset printing and color in short runs is becoming cost effective as well. This will be a discussion and update on the latest technology and options available to publishers.

Moderator: Betsy Litz, Production Manager, Princeton University Press

Panelists: David Prentice, Account Executive, Lightning Source; Bill Clockel, Vice President, Integrated Book Technology; Kevin Pirkey, Vice President, Odyssey Press

Please feel free to add notes or responses to the panel below.

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