Joint Project Decision Making for Acquisitions and Marketing: Pivot Points/Pressure Points

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Saturday, June 20 — 10:45 am-12:00 pm

Chair: Elaine Maisner, Senior Executive Editor, University of North Carolina Press

Panelists: Emily Hamilton, Assistant Director for Book Publishing, University of Minnesota Press; Dave Hamrick, Director, University of Texas Press; Gita Manaktala, Editorial Director, MIT Press

How much and what kind of interplay occurs between the acquisitions and marketing departments at your press in deciding specifically which projects to acquire and publish? This panel aims to identify and explore, not prescribe, the practices and relationships that are at the heart of much of our work, and to question how the best project decisions can be made with the most confidence. Be ready to discuss the nitty-gritty of the processes and protocols by which the decision to publish is made.

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