International Sales for Journals, with a focus on Electronic Collections
Friday, June 19 — 10:45 am-12:00 pm
Chair: Ann Snoeyenbos, Manager, International Sales and Special Markets, Project MUSE
Panelists: Greg Malar, Business Development Director, Rockefeller University Press; Shige Ono, Vice President & Treasurer, Kinokuniya America; Peter Schoppert, Director, National University of Singapore Press
Selling your products abroad can be puzzling and time-consuming but international markets are vital to our business. How can vendors represent you abroad? How can agents support international outreach? What do libraries and consortia look for when making purchasing/subscription decisions? Is there room for collaboration between presses? Are there opportunities for more granular sales? Should publishers target libraries or scholars and end users?