I Don’t Understand Your Brand Strategy: On Social Media as Performance

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Saturday, June 20 — 10:45 am-12:00 pm

Chairs/Presenters: Kristi McGuire, Web and New Media Editor, University of Chicago Press; Miranda Skarloff, Publicist, Getty Publications

Respondents: Mairead Case, author of See You in the Morning (Featherproof Books, 2015), columnist for Bookslut, PhD candidate in creative writing at the University of Denver; Danielle Sommer, Assistant Editor for Web and Communication at the Getty Research Institute and freelance writer/editor for NPR’s KQED and Art in America

If media is a social animal, what the [bleep] is a brand identity? “We’re all the same, don’t you think?,” the artist Martha Rosler once remarked to Chris Kraus about their contemporary, Kathy Acker. Actually, we are not. When it comes to social media, as with real life, we all have something slightly different to offer; that’s why we continue to engage in conversations. Via one of them, this session explores what “performing” social media means for a university press in the twenty-first century.

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