Hire the Author! Putting the Author to Work for You

From AAUP-Wiki

Moderator: Dennis Lloyd, Assistant Marketing Manager and Publicist, University of Alabama Press

Panelists: Barbara Briggs, Publicity and Subsidiary Rights Manager, University Press of New England; Sue Havlish, Marketing Manager, Vanderbilt University Press

Description: Authors can be a marketing professional’s most powerful ally in identifying reviewers, getting media coverage, nailing special sales and course adoptions, even scheduling events. This panel of sales, marketing, and publicity managers will share their tips for working with authors so they will work for you.

Handout: Sample Author Info sheets from Nebraska, Penn State, Wesleyan, and New Mexico on marketing and publicity (http://aaupnet.org/resources/presentations/2006AnnualMeeting/authorinfosheets.pdf)