Help! My Budget's Been Slashed! Creative Marketing with Limited Funds
Friday, June 17, 3:30–4:45 PM
Chair: Laura Sell, Publicity and Advertising Manager, Duke University Press
Panelists: Martyn Beeny, Marketing Manager, University of Nebraska Press; Alix Gerz, Free Library of Philadelphia; Amy Harris, Director of Marketing and Sales, University Press of Kentucky
Imagine your director announces you have to cut your marketing budget in half. Sound impossible? It's happened many times before. On this interactive panel, we'll explore some case studies and scenarios that will help focus your marketing efforts with limited funds. We'll explore community partnerships, freemiums and giveaways, advertising, exhibits, and publicity. Come prepared to share your own experiences and to ask questions.