Great Digital Advertising: Designing, Testing and Developing High Performance Campaigns
Friday, June 19 — 1:45-3:00 pm
Chair: Jill Rodgers, Journals Marketing Manager, MIT Press
Panelists: Tim Johnson, Advertising Director, London Review of Books; Simon Kearney, Senior Research Manager, The Sound Research; Jodi Narde, Digital Marketing Manager, NYU Press; Anne Osterman, Advertising Manager, University of Chicago Press
Print display advertising can be relegated to a luxury for some titles but with the advent of digital advertising, display has never been more accountable, effective or adaptable. This panel will look at the most crucial details of successful digital display from brand level to analytics, sharing results of tested digital campaigns, 'before and after' case studies and the benchmarks they offer the scholarly publishing community.