Fiction, Poetry, and Memoirs

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Moderator: Joseph Parsons, Acquisitions Editor, University of Iowa Press

Panelists: Laura Cerruti, Acquisitions Editor and Editorial Director for Digital Publishing, University of California Press; Ladette Randolph, Associate Director & Humanities Editor, University of Nebraska Press; Ann Regan, Editor-in-Chief, Minnesota Historical Society Press; John McLeod, Marketing and Sales Manager, University of Georgia Press

Description: Speakers shared success stories and failures from the worlds of fiction, poetry, and memoirs. Can university presses successfully publish in these areas on a consistent basis? If so, how are we doing it? What is the impact of publishing in these areas on the marketing staff? What is the actual financial return on these books? Are they held to a different standard than our other titles? What about fiction contests and poetry contests?

Please post outlines, notes, and/or links to presentation materials below.



APPENDIX - Marketing Ideas for Fiction, Poetry, and Memoirs

Please add and edit - maybe we even want to post this in a more general part of the AAUP website? -LC


READING VENUES

New York and Northeast Venues

St. Mark’s in the Bowery / Contact: Anselm Berrigan, Creative Director

Notes: Anselm Berrigan is son of Ted Berrigan, the famous NY School Poet.


Bowery Poetry Club / Contact:


Between A&B / Contact:

Notes: a small but really nice series at a bar. Use publicity machinery at Fence Magazine


Poet’s House / Contact: Steven Motika


The New School (Literary Forums) / Contact:


Poetry Society of America / Contact: Alice Quinn (also the Poetry Editor at The New Yorker)

Notes: they have their readings at the New School, and seem occasionally interested in wide-ranging work.


Bay Area Venues

San Francisco State University: The Poetry Center and American Poetry Archives / Contact: Steve Dickison, 415/338-3401, steved@sfsu.edu

Notes: SFSU and USF have been known to collaborate on big events.


University of San Francisco / Contact: Aaron Shurin 415/422-5357, shurin@usfca.edu

Notes: SFSU and USF have been known to collaborate on big events.


San Francisco Public Library / Contact: Catherine King, cking@sfpl.info

Notes: could be old contact info


City Lights Bookstore / Contact:


Stanford Humanities Center (Palo Alto) / Contact: Albert Gelpi


Lunch Poems Reading Series (Berkeley) / Contact:


Poetry Flash Reading Series (Berkeley) / Contact: Joyce Jenkins or Richard Silberg, Poetry Flash


The Townsend Center (Berkeley) / Contact:


Southern California Venues

Hammer Museum Reading Series (Los Angeles) / Contact: Stephen Yenser, UCLA, yenser@humnet.ucla.edu


Beyond Baroque (Los Angeles) / Contact: Fred Dewey, FRDewey@aol.com

Notes: The oldest & maybe best in Los Angeles. Venice area.


Otis Art Institute (Los Angeles) / Contact: Paul Vangelisti

Notes: Readings taking place somewhere in Chinatown.


Skirball Museum / Contact: stellasue@aol.com


Ruskin Art Club / Contacts: Cal Bedient, UCLA; USC; Red Hen Press


Cal Arts / Contact: John D’Agata

Notes: Organizes readings at the downtown Red Cat (Roy and Edna Disney Cal Arts auditorium) a year in advance.


DG Wills Bookstore (San Diego) / Contact:


Barnes & Noble (Santa Monica) / Contact: Jeanette Clough, JClough@getty.edu


Casa Romantica / Contact: Stephanie Brown, esreverbrown@hotmail.com, Crpoetry@aol.com


UCSD (San Diego) / Contact:

Notes: Mandeville Library has good collection of the papers of 20th-Century poets


SDSU (San Diego) / Contact:


Midwest Venues

Poem Present Series, University of Chicago / Contact:


Columbia College Reading Series / Contact:


Printers' Row Book Fair / Contact:

Notes: Run by the Chicago Tribune, a very well-attended event


Poetry Center of Chicago / Contact: Kenneth Clarke


Danny's Reading Series (at Danny's Tavern) / Contact: Joel Craig, jgcraig@hotmail.com


Chicago Poetry Project at the Harold Washington Public Library

Contact: John Tipton

Notes: very experimental, but well attended.


Newberry Library

Contact:

Notes:


Northwestern University

Contact:

Notes:


Prairie Lights in Iowa City

Contact:

Notes: New California Poet Mark Levine says: “the bookstore where everyone reads. If the reader coordinates with the Writers' Workshop, there can be a really good turnout there.”


Southern Venues

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