Cover Design Within Reach
Monday, June 12, 8:45–10:15 AM
Chair: Matt Avery, Principal Designer, University of Chicago Press
Panelists: Rachel Moeller, Assistant Production and Design Manager, University of Minnesota Press; Than Saffel, Art Director/Production Manager, West Virginia University Press; Lindsay Starr, Designer, University of Texas Press
Designing book covers on a budget is a longstanding challenge for university presses, never more so than now. We will discuss ways to stretch (or create) resources in addition to strategies for ensuring efforts put toward developing book covers are productive. These include working with freelance designers; communication and planning with designers and other stakeholders; technology and work-flow practices; reaching consensus (and approval!) for covers; managing author expectations; creating original artwork; and finding and using low-cost resources.