Collaboration Lab: Publicists, Put Your Authors to Work: Guiding Enthusiastic Authors
Monday, June 12, 8:45–10:15 AM
Facilitator: Colleen Ellis, Publicity and Communications Manager, University of Texas Press
This interactive session will provide an array of reasonable, helpful initiatives that harness an author’s enthusiasm for promoting their book. These initiatives help the author focus his or her well-meaning but sometimes inexperienced efforts or unrealistic expectations on concrete actions. The initiatives empower authors to act on their own in constructive ways that are beyond the scope of the usual promotional plans implemented by a publicist.