Changing Roles: Publishers, Libraries, Search, and Survival in the Discoverability Revolution
2 out of 3 people research online, then purchase offline. So look at all sales metrics, not just in different channels.
People find books online by stumbling on them
NetFlix have 60,000 titles and 35,000 are rented every day.
iPod is not a book. Different books have different dissemination needs.
1. Digitize your entire backlist. Hard thing is cost or unavailability of out of print books.
2. Develop new online formats.
Google Book Search
New Models Increase Benefits of Library Upgrade
Upgrade: Add your link, your branding, and earn ad revenue
Free research on older titles.
Build Innovation into Your Worki Day
A 20% project: Calendar in 20% time on the new idea.
Subscription model is difficult culturally. Who asserts the value.
Plus, limited number of books means user may not want to describe because not enough in the repository.
Blobaum: Why didn't revenues work in the ad-based become substantial? Was it the wrong environment to present ads? Were they not relevant?
The reason why ad revenue is small now is bec. ad revenue is based on user queries. User query may not actually articulate what they're after. Query chocolate, but they want the history of chocolate. May only get See's candy. But if the person clicks on the See's Candy ad, that's a strike against them wanting the scholarly work. Google is working on enabling users to find exactly what they want, which should increase findability and revenues.
Jensen: Are you going to have an API? Like Maps tied in with text or RAND and NAP both have terrorism books. We'd like to sell an enriched collection together. They sign up through our interface. Knowledge mining, content exploration, etc.
Google loves the whole API world. With content under copyright, it's a lot harder. But we try to think about it, let us know.