Building a New List

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Friday, June 17, 1:45–3:00 PM
Chair: Al Bertrand, Associate Publishing Director, Princeton University Press
Panelists: Dana Dreibelbis, Principal, Stony Point Consulting; Kristen Elias Rowley, Editor in Chief, Ohio State University Press; Robert Tempio, Executive Editor, Princeton University Press

This panel will look at the challenges and opportunities in building a new list. Three experienced editors from a variety of disciplines will bring their expertise to this discussion. We will look at questions such as: What are the key ingredients in successfully starting a list? How do you build an author base and community associated with your list and press? What are some of the difficulties faced in building a new list? This panel will provide you with the tools and ideas for beginning a new list or for revitalizing an existing publishing program.

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