Branding the Press within the University

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Moderator: Holly Carver, Director, University of Iowa Press

Panelists: Meredith Morris Babb, Director, University Press of Florida; Gary Dunham, Director, University of Nebraska Press; David Hamrick, Assistant Director and Sales/Marketing Manager, University of Texas Press

Description: What are the successful ways to incorporate your university’s identity into your press? What are the advantages and disadvantages of doing so? What are the connections between a university press and their university? What are the disconnections in branding a press the same as the university? Panelists presented the branding strategy of their university and the ways in which their press branding has conformed and departed from it.

Please post outlines, notes, and/or links to presentation materials below.

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