Branding the Press within the University
Moderator: Holly Carver, Director, University of Iowa Press
Panelists: Meredith Morris Babb, Director, University Press of Florida; Gary Dunham, Director, University of Nebraska Press; David Hamrick, Assistant Director and Sales/Marketing Manager, University of Texas Press
Description: What are the successful ways to incorporate your university’s identity into your press? What are the advantages and disadvantages of doing so? What are the connections between a university press and their university? What are the disconnections in branding a press the same as the university? Panelists presented the branding strategy of their university and the ways in which their press branding has conformed and departed from it.
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