Books an Journals Cooperation
Books and Journals Cooperation
Some Presses' acquisition editors acquire books and journals while others have editors who only acquire books while other editors acquire only journals. In the first case, cooperation is assured. In the second, cooperation is sought by both sides and sometimes spurned. Or not sought at all. How can they work together? How can marketing be combined? What lessons can profoundly print-based books learn from the journals digital publishing world? What can a serial publisher learn from one-off publishing?
Panelists: Gary Suarez, Marketing and Promotions Manager, Cambridge University Press Nick Lindsay, Journals Marketing Manager, MIT Press
Please feel free to add notes or responses to the panel below.