Better Seasonal Catalog
Building and Better Seasonal Catalog
Seasonal catalogs are the face of a publisher—and one of the most important products created by a marketing department. At this panel, we'll walk through the nuts and bolts of producing a catalog that looks good, delivers on time, and is mistake-free (more or less). We'll discuss working with other departments to get what you need, working with authors, dealing with printers, and much more.
Moderator: Levi Stahl, Publicity Manager, University of Chicago Press
Panelists: Carrie Adams, Exhibits Manager, University of Chicago Press; Jim McCoy, Marketing Director, University of Iowa Press.
Who should attend: sales & marketing personnel, acquisitions editors, administration
Technical level: basic / intermediate
Please feel free to add notes or responses to the panel below.