Better Seasonal Catalog

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Building and Better Seasonal Catalog

Seasonal catalogs are the face of a publisher—and one of the most important products created by a marketing department. At this panel, we'll walk through the nuts and bolts of producing a catalog that looks good, delivers on time, and is mistake-free (more or less). We'll discuss working with other departments to get what you need, working with authors, dealing with printers, and much more.

Moderator: Levi Stahl, Publicity Manager, University of Chicago Press

Panelists: Carrie Adams, Exhibits Manager, University of Chicago Press; Jim McCoy, Marketing Director, University of Iowa Press.

Who should attend: sales & marketing personnel, acquisitions editors, administration

Technical level: basic / intermediate

Please feel free to add notes or responses to the panel below.

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