Advocacy

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Friday, June 17, 1:45–3:00 PM
Facilitators: Margy Avery, Executive Editor, Amherst College Press; Jill Rodgers, Subscription and Institutional Marketing Manager, MIT Press

New university presses are springing up across the globe with “untraditional” publishing models. The unique missions of these presses made self-advocacy an easy project to tackle and opened doors to fruitful collaborations with external partners. Learn how these presses (largely Open Access) launched themselves, and gather with colleagues to brainstorm how your home press can interpret the approaches for your existing business. Advocate for your U.P. by taking the offensive: highlighting your strength, agility, and ability to serve the scholarly community.

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