AAUP 2007 Annual Meeting

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Friday, June 15

9:00-10:15

Plenary I: Putting the University Back in University Press

10:45-12:00: Concurrent Sessions

XML 101

Making a Case for University Presses: What is Our Added Value?

Creating a Marketing Plan & Managing the Marketing Budget

MLA Task Force

Development 101: The Fundamentals of Fundraising

More Books, Faster: Managing Editors’ Strategies for Trimming Schedules

Marketing Journals in the Age of Online Content


12:00-1:30 Lunch Speaker: Penny Kaiserlian, Outgoing AAUP President


1:45-3:00: Concurrent Sessions

Presswide Databases

Exploring the Gray Areas of Permissions and Fair Use

Trends in Publicity

Students and Interns

Our Customer's Customer: An Insider's View into the Use and Impact of Electronic Resources

Ethics and Economics of Outsourcing


3:30-4:45: Concurrent Sessions

Digital Asset Management

Direct Marketing Techniques

Structure and Staffing of Manuscript Editorial and Production Departments

Creating Alliances with Like-minded Organizations: Who, Why and How?

Blogging at the Press

Selling the Green Book

A Fair and Balanced Look at Open Access


5:00-6:00: Focus Sessions

How to Leap in and How to Get Out

Copyright Clearance Center: New Initiatives

To Remainder or Not to Remainder?

The State of Development: A Report on Fundraising at Scholarly Presses

Outreach Communications


Saturday, June 16

9:00-10:15 Plenary II: When Business is Personal: the Rice University Press


10:45-12:00: Concurrent Sessions

Selling to National Distributors

Beyond Books: Models of Digital Scholarly Publishing

Publishing with our Libraries: The Nuts and Bolts

Book, Jacket, and Journal Show: The Jurors Speak

Fiction, Poetry, and Memoirs

Success Stories: How Presses Have Overcome Fundraising Challenges

Walking the Line: Managing Journal Editor Relations in the Editorial-Production Process


12:00-1:30 Lunch Speaker: Sandy Thatcher, Incoming AAUP President


1:45-3:00: Concurrent Sessions

Digital Partners: Part I

New Trends in Indexing

Managing International Sales

Starting or Expanding a Journals Program

It’s All Good: Lessons Learned from Commercial and Nonprofit Publishing

Trends in Book Design: Shrinking Budgets, Expanding Technology


3:30-4:45: Concurrent Sessions

Digital Partners: Part II

Online Bookselling

Research Libraries Today

Special Sales—a Neglected Revenue Stream?

Managing and Staffing Special Projects

Innovative Design from Small Independent Presses


5:00-6:00: Focus Sessions

XML in Practice: Practical Strategies for Journals Programs

The Director’s Job: What is it and how is it done?

Branding the Press within the University

Getting the Most from Conference Exhibits

The Chicago Manual of Style Goes Digital

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