AAUP 2006 Electronic Publishing Workshop
Thursday, June 15
Discussants: Chuck Creesy, Princeton University Press; Michael Jensen, National Academies Press; Group
9:45 - 10:45
It is important to remember that the discoverability revolution, where esoteric content from all points in the space-time continuum will be consumable anytime anywhere, will put huge pressure and provide great opportunities for those who prepare for it. We’ll explore current trends, how the library community is continuing to re-engineer itself, synergies with the publishing world, and new approaches to leveraging content discovery between the real world and the virtual to maximize mission fulfillment and sustainability. Discussants: Laura Driussi, Partner Manager, Google; Group
Nuts and bolts session on how to work out systems of data/text exchange between databases (FMP, etc.) production systems (InDesign) and Web systems (XHTML). Discussants: Bob Oeste, Johns Hopkins University Press; Group
Dan Lee, Internet Marketing Manager/E-Publishing Coordinator at Yale University Press discusses the Yale Press Log. The Press uses Typepad to create their news and commentary blog. Dan will discusses the mechanics of running a Typepad blog, generating ideas for posting, managing the workflow, and results.
Alister Gibson, IT Manager at the University of Chicago Press talks about optimizing webpages for search engines and some new tools from Google and other companies useful for getting a handle on the visibility of keywords and search terms.
Dean Blobaum, Electronic Marketing Manager in the books division at the University of Chicago Press discusses social bookmarking, tagging, and networks--how these new technologies offer opportunities for promoting content as well as pointing the way toward a new species of taxonomy for organizing information.
Carol Kasper, Marketing Director for the books division of the University of Chicago Press will discuss the decisionmaking processes of transforming a reference book icon into a web subscription product: the editorial decisions about content, the marketing decisions about prices and free vs. paid content, and the business decisions about kinds of subscriptions to offer.
Alister Gibson, IT Manager at the University of Chicago Press will discuss the technology underlying the web edition and the choices made about data format, presentation, search technologies, and supporting the subscription model.
The things that may well eventuate, the trends we see now that could transmute into practical requirements in the near future. Some examples: peer-to-peer scholarship and its digital representation in authoritative form; the implications of a book-free campus; specialization and inter-press partnerships for text-adoption collections; the rise of scholarly societies’ publication capabilities (partnerships? competitors?); cross-market Web promotion between university presses; open iterative publishing (draft 1 -> blog -> draft 2 -> blog draft 3 -> edit -> publish); micropublishing to micromarkets; etc. Discussants: Michael Jensen, National Academies Press; Chuck Creesy, Princeton University Press; Group
5:15 - 5:30
Paul Murphy, The RAND Corporation