2017 Marketing Workshop: Who Buys University Press Books? De-mystifying Sales Channels
Sunday, June 11, 12:30–4:30 PM
Organizers: AAUP Marketing Committee
Panelists: Ken Rhodes, General Manager, Eurospan; Trent Harmon, Lead Content Manager for Wholesale, Ingram; Elizabeth Jordan, Buyer and Manager, BookPeople Bookstore; Brian Murphy, President, Brian Murphy Group
How do you engage with book sales channels? Have your methods changed? Join four industry experts to learn about the channels of international book sales, domestic wholesale, independent bookstores, and course adoptions. Each expert will address the question: “what do you wish university press staff knew about book sales in your channel?” to the group and take your questions. A group discussion and networking period will close the workshop.