2014 Raising a Press's Profile on a Multi-Publisher Platform

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Thanks to a host of aggregators, it's never been easier for journal publishers to get their materials online. However, the move to online platforms frequently leaves a disconnect between publisher and end user. This session will explore the challenges faced by journal publishers, the marketing tools offered by aggregators, and methods publishers can use to promote their brands as well as their scholarship.


Chair: Jeff McArdle, Associate Journals Manager, University of Illinois Press

Panelists: Elizabeth W. Brown, Manager of Publisher Relations, Project MUSE

Sarah Kim, Manager, Marketing and Communications, JSTOR


Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.





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