2014 Experiments in Free and Freemium

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When the marginal cost of a product heads toward $0, the door is opened to experimenting with giveaways, low prices, and other promotions. A number of presses have experimented with leveraging the power of cheap or free to induce sales of ebooks, print books, bundles of the two, or to just gain visibility. This panel will report on those experiments.


Chair: Dean Blobaum, Electronic Marketing Manager, University of Chicago Press

Panelists: Krista Coulson, Digital Publishing Manager, University of Chicago Press

Amy Harris, Director of Marketing and Sales, University Press of Kentucky

Colleen Lanick, Publicity Manager, MIT Press


Video:

  1. part 1: Dean Blobaum
  2. part 2: Colleen Lanick
  3. part 3: Amy Harris
  4. part 4: Krista Coulson
  5. part 5: Q&A

Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.


"Cheap and Free: Evaluating Amazon's E-book Promotions", Krista Coulson, presentation




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