2014 Building Your Book from the Ground Up
A session on projects conceived in-house and actively guided through the initial stages of framing, writing, and development—including content, format, and illustrations—through to the final stages of publication, marketing, and release. We will look at specific books that have their origins in a range of beginnings: a journal article, an archive, an artist's work, and an identifiable market need. Panelists will discuss the kinds of planning, editorial, production, design, and marketing concerns that are instrumental to successfully shaping a project designed to meet specific publishing goals. What are the challenges and rewards of tackling such projects?
Chair: Michelle Komie, Executive Editor, Princeton University Press
Panelists: Brian Halley, Editor, University of Massachusetts Press
Niels Hooper, Executive Editor, University of California Press
Casey Kittrell, Sponsoring Editor, University of Texas Press
Elaine Maisner, Senior Executive Editor, University of North Carolina Press
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