2014 Analyzing University Press Sales
Sales of university press titles are often mediated through several levels: library wholesalers, retail wholesalers, retail chains, Amazon, etc. This intermediation leaves us relatively data-poor; we know who has bought our inventory, but not necessarily who read it. Without that customer data, we are left blind to the forces driving the intermediary purchasing patterns. This panel will attempt to fill in some of those gaps in our knowledge for monographs, textbooks, and trade books, with presentations aimed to give concrete details of recent shifts in the marketplace and hints at future trends. We will hear about upheaval in the library channel, including the evolution of purchase plans and the rise of demand-driven acquisitions; consumer survey data both in the retail and textbook arena; and feet-on-the-ground experience from one of the country's premier independent bookstores.
Chair: Alan Harvey, Director, Stanford University Press
Panelists: Jeff Mayersohn, Owner, Harvard Book Store
Robert Staats, Director of Client Development, Nielsen Book Company
Mike Zeoli, Director of Global Consortia, YBP Library Services
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