2013 The Modern Day Marketing Campaign

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Marketing staff will talk about effective and realistic ways of crafting a marketing campaign by shifting from print to digital marketing, incorporating social media ideas, and recognizing changes in text promotion, advertising, and direct mail. This panel will discuss how to blend digital and traditional marketing efforts within small, mid-size, and large presses.


Chair: Dennis Lloyd, Deputy Director, University Press of Florida

Panelists: Barbara Briggs, Publicity & Subsidiary Rights Manager, University Press of New England

Jeff Colosino, Online Outreach & Enterprise Data Specialist, National Academies Press

Allison Means, Marketing Manager, University of Iowa Press

Jessica Pellien, Assistant Publicity Director, Princeton University Press


Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.


Presentation Notes, Allison Means




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