2013 The Art of the Pitch

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This panel will discuss the most effective ways to pitch a book, including a range of examples from sales managers pitching to sales reps, publicists to media, and sales reps to buyers. Suggestions will come from both large presses and small and mid-size presses. Each pitch will be given appropriate context and we will open this up for a larger discussion at the close.


Chair: Emily Grandstaff, Marketing & Publicity Manager, University of Virginia Press

Panelists: Heather D'Auria, Director of Marketing and Promotion, Yale University Press

Susan Donnelly, Sales and Marketing Director, Harvard University Press

Colleen Lanick, Publicity Manager, MIT Press

Michael McCullough, Sales Manager, Duke University Press


Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.


VIDEO




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