2013 The Art of the Pitch
This panel will discuss the most effective ways to pitch a book, including a range of examples from sales managers pitching to sales reps, publicists to media, and sales reps to buyers. Suggestions will come from both large presses and small and mid-size presses. Each pitch will be given appropriate context and we will open this up for a larger discussion at the close.
Chair: Emily Grandstaff, Marketing & Publicity Manager, University of Virginia Press
Panelists: Heather D'Auria, Director of Marketing and Promotion, Yale University Press
Susan Donnelly, Sales and Marketing Director, Harvard University Press
Colleen Lanick, Publicity Manager, MIT Press
Michael McCullough, Sales Manager, Duke University Press
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