2013 Rebranding Our Backlists: Deciding What, When, and How
Panelists will look at tools for strategically rebranding and repurposing backlists, including analytics and backlist reviews, sales input, cover design and book packaging, new technologies for new formats, and a discussion of university press branding from an association perspective. Panelists will present initiatives: new series, purchase and redevelopment of another press's backlist, reviving classics, and more. (Twitter hashtags: #aaup13 #rebrandingbooks)
Chair: Pam McClanahan, Director, Minnesota Historical Society Press
Panelists: Craig Gill, Assistant Director and Editor-in-Chief, University Press of Mississippi
Maria Lindenfeldar, Director of Design, Princeton University Press
Jim McCoy, Director, University of Iowa Press
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