2013 Preparing Authors and Managing Expectations
As a first point of contact for potential authors, acquisitions editors must be prepared to advise not only about procedures and workflows related to acquiring, but also about what to expect as books make their way through editorial, design, production, and marketing. As a result, they often field questions that depend upon the expertise and resources of other departments. For example, editors typically share formal "guidelines" for manuscript preparation with authors upon signing, often having to walk authors through them carefully. This informal panel will address how we can work together interdepartmentally to best educate authors about procedures and workflows. What instructions should acquisitions editors pass along to authors so that the projects they transmit are in the best possible shape for EDP and Marketing? At what point should editors put authors in touch with other departments directly? What strategies can acquisitions editors use to leverage the expertise of other departments in a way that both attracts authors and manages their expectations?
Chair: Kendra Boileau, Editor-in-Chief, Penn State University Press
Panelists: Mick Gusinde-Duffy, Assistant Director/Editor-in-Chief, University of Georgia Press
Laura Reed-Morrisson, Managing Editor, Penn State University Press
Michael Roux, Marketing Manager, University of Illinois Press
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