2013 Pre-Meeting Workshop: Thinking Outside the Book

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As subsidies are being cut, presses are looking outside traditional revenue streams and coming up with creative new ways to monetize their skills beyond book production. This workshop will address some of these new revenue streams: intensive publishing workshops for faculty, publication services, and the like. It will also explore some of the innovative efforts being done in service to our parent institutions to justify and augment their levels of support.

Panels will include:


• Opening Roundtable: Fostering a Culture of Entrepreneurship in the 21st-Century University Press; or, I Survived 2008 and All I Got Was this Lousy New Revenue Stream

This "big ideas" session will focus on the necessities and challenges of innovation, reorganization, and strategic rethinking of the profitability and usefulness of university press goods and services beyond the book. The discussion may also address managing staff development and workloads, as well as presses' expanded service to their parent institutions. As a contextualizing history lesson, the session will not focus solely on recent innovations but rather on the notion of revenue innovations in scholarly publishing.

Panelists: Douglas Armato, Director, University of Minnesota Press; Meredith Babb, Director, University Press of Florida; Carey C. Newman, Director, Baylor University Press; Mark H. Saunders, Interim Director, University of Virginia Press


• With a Little Help from Our Friends: Success Stories from University Press Friends Groups

Presenters will discuss case studies in the care and feeding of successful university press membership groups. Topics will include mounting recruitment campaigns, soliciting friends funds for books, and turning small gifts into major gifts. This introduction to friends groups should be applicable to presses with or without development officers.

Panelists: Jane Hoehner, Director, Wayne State University Press; Leila Salisbury, Director, University Press of Mississippi


• Innovative Services: Monetizing Existing Skills and Resources

Presenters will discuss repurposing or expanding existing press services and skills to be revenue-generating and/or support-justifying. These include fulfillment and distribution services, publisher consulting work and publishing workshops for groups internal or external to the university, and author development programs.

Panelists: Davida G. Breier, Manager, Hopkins Fulfillment Services; Jane Hoehner, Director, Wayne State University Press; Carey C. Newman, Director, Baylor University Press


• What Else Can We Sell? Print Edition

Presenters will discuss the innovative creation and/or sales of physical products beyond the traditional book model. These include developing publisher collaborations, repackaging digital content into print editions, and selling tchotchkes galore.

Panelists: Mick Gusinde-Duffy, Editor-in-Chief, University of Georgia Press; Dennis Lloyd, Deputy Director for Sales, Marketing, and Acquisitions, University Press of Florida


• What Else Can We Sell? Digital Edition

Presenters will discuss the development and sale of innovative digital products other than standard ebooks, including digital "shorts," enhanced ebooks, and digital databases and repositories.

Panelists: Jason Coleman, Electronic Marketing Manager, Rotunda, University of Virginia Press; Dennis Lloyd, Deputy Director for Sales, Marketing, and Acquisitions, University Press of Florida



Organizers: Jonathan Haupt, Director, University of South Carolina Press

Larin McLaughlin, Senior Acquisitions Editor, University of Illinois Press

Alisa Plant, Senior Acquisitions Editor, LSU Press

Panelists: Douglas Armato, Director, University of Minnesota Press

Meredith Babb, Director, University Press of Florida

Davida G. Breier, Manager, Hopkins Fulfillment Services

Jason Coleman, Electronic Marketing Manager, Rotunda, University of Virginia Press

Mick Gusinde-Duffy, Editor-in-Chief, University of Georgia Press

Jane Hoehner, Director, Wayne State University Press

Dennis Lloyd, Deputy Director for Sales, Marketing, and Acquisitions, University Press of Florida

Carey C. Newman, Director, Baylor University Press

Leila Salisbury, Director, University Press of Mississippi

Mark H. Saunders, Interim Director, University of Virginia Press


Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.





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