2013 Pre-Meeting Workshop: Digital Marketing for Beginners

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This half-day workshop is designed for those who are new to scholarly publishing and/or marketing. Topics covered will include social media, publicity, marketing digital products, interactive marketing tools, and the relationship between online and print marketing.

Panels will cover:


• How to maximize the use of social media (Twitter, Facebook, Pinterest, YouTube, Goodreads, and Google+)

• The effectiveness of electronic publicity tools

• Tools for marketing ebooks, shorts, and apps

• Interactive marketing tools (podcasts, trailers, etc.)

• Online and print marketing: how they correlate, opportunities, and creative approaches


Participants should finish the workshop with a better understanding of digital marketing in the ever-changing world of scholarly publishing and how to enhance their current efforts, both individually and as a team. An ample amount of time has been allocated for Q&A.


Organizers: Amanda Atkins, Senior Publicist, MIT Press

Mandy Clarke, Trade Marketing and Publicity Manager, Indiana University Press

Panelists: Brady Dyer, Manager of Marketing & Communications University of Texas Press

Colleen Lanick, Publicity Manager, MIT Press

Ivan Lett, Online Marketing Manager, Yale University Press

Kristi McGuire, New Media and Web Editor, The University of Chicago Press

Laura Sell, Publicity and Advertising Manager, Duke University Press


Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.


"Using Social Media to Drive Sales and Build a Brand", Laura Sell




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