2013 Genres for the Trade: University Press Imprints

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As university presses experiment with different types of books aimed at reaching new audiences, what can we learn from the successes and limitations of trade and/or regional imprints? Panelists will draw on experiences managing established imprints (Belknap, Swallow, and Bison) and also talk about starting a new one (Empire State Editions). In addition to considering issues related to peer review, marketing, and electronic publishing, the panelists will talk about how publishing under an imprint compares with trade publishing more generally.


Chair: Derek Krissoff, Editor-in-Chief, University of Nebraska Press

Panelists: Gillian Berchowitz, Editorial Director, Ohio University Press

Susan Wallace Boehmer, Editor-in-Chief, Harvard University Press

Fred Nachbaur, Director, Fordham University Press


Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.





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