2013 Genres for the Trade: University Press Imprints
As university presses experiment with different types of books aimed at reaching new audiences, what can we learn from the successes and limitations of trade and/or regional imprints? Panelists will draw on experiences managing established imprints (Belknap, Swallow, and Bison) and also talk about starting a new one (Empire State Editions). In addition to considering issues related to peer review, marketing, and electronic publishing, the panelists will talk about how publishing under an imprint compares with trade publishing more generally.
Chair: Derek Krissoff, Editor-in-Chief, University of Nebraska Press
Panelists: Gillian Berchowitz, Editorial Director, Ohio University Press
Susan Wallace Boehmer, Editor-in-Chief, Harvard University Press
Fred Nachbaur, Director, Fordham University Press
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