2013 (Re)Branding the Journal
This panel will discuss journal brand creation and maintenance at both the journal and the press/list level. Panelists will discuss case studies of successful journal branding, and rebranding, campaigns. What are the goals that we set for a rebranding campaign—more subscribers, more submissions, more clicks? What role does multimedia play in branding a journal? How can publishers use video, podcasts, and blogs to create a stronger, more cohesive public relations strategy? Can a campaign be successful without full support and effort from journal editors?
Chair: Elizabeth Brown, Manager of Publisher Relations, Project MUSE, Johns Hopkins University Press
Panelists: Dianna Gilroy, Production Editor and Managing Editor of Shofar, Purdue University Press
Brian Shea, Public Relations and Advertising Coordinator, Johns Hopkins University Press
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"Bringing Shofar into the twenty-first century", Dianna Gilroy
"Digital Rebranding", Brian Shea