2013 (Re)Branding the Journal

From AAUPwiki
Jump to: navigation, search

This panel will discuss journal brand creation and maintenance at both the journal and the press/list level. Panelists will discuss case studies of successful journal branding, and rebranding, campaigns. What are the goals that we set for a rebranding campaign—more subscribers, more submissions, more clicks? What role does multimedia play in branding a journal? How can publishers use video, podcasts, and blogs to create a stronger, more cohesive public relations strategy? Can a campaign be successful without full support and effort from journal editors?


Chair: Elizabeth Brown, Manager of Publisher Relations, Project MUSE, Johns Hopkins University Press

Panelists: Dianna Gilroy, Production Editor and Managing Editor of Shofar, Purdue University Press

Brian Shea, Public Relations and Advertising Coordinator, Johns Hopkins University Press



Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.


"Bringing Shofar into the twenty-first century", Dianna Gilroy

"Digital Rebranding", Brian Shea



BACK TO AAUP 2013

Personal tools
Namespaces

Variants
Actions
Navigation
Toolbox