2012 The University Press Advantage in Journals Acquisitions
Pursuing good journals for one's list often means going up against commercial publishers with deeper pockets than the average university press. So many university presses have nurtured new, start-up journals from infancy to initial success only to hand over the journals to for-profit publishers. Losing a prospective journal to the commercial giant isn't necessarily a foregone conclusion. Following last year's session on starting a journals program or ramping up journals acquisitions, we will examine the value-add of university presses and how to promote that value to both potential acquisitions and existing client journals. We'll also look at strategies that university presses can adopt to stay competitive, with a special look at the pros and cons of developing brand new journals.
Chair: Teal Amthor-Shaffer, Journals Production Editor, Michigan State University Press
Panelists: Liz Brown, Manager, User Services, Johns Hopkins University Press
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