2012 E-Book Nuts and Bolts

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Congratulations, you’ve got e-books! Now what?Wondering how to get traction in the e-book market as a small press? Triaging e-book workflow amidst staff changes? Grappling with the time e-books require when you’ve got other work, too? These are a few of the challenges e-books bring as we begin to refine our workflows. Panelists from Rights, Marketing, and the Director’s office at three small presses will talk frankly about the e-book issues they have been grappling with and what has and has not worked for them. We are setting aside time for Q&A, so bring e-book questions you’ve been wanting to ask!



Chair: Krista Coulson, Digital Publishing Manager, The University of Chicago Press

Panelists: Laura Leichum, Intellectual Property Manager, Georgetown University Press

Alex Holzman, Director, Temple University Press

John P. Hussey, Director of Marketing and Sales, The University Press of Kentucky



Presentations:

How Small Presses Can Maximize E-Book Sales, John P. Hussey, Director of Marketing and Sales, The University Press of Kentucky

Lessons from Inside the Digital Silo, Laura Leichum, Intellectual Property Manager, Georgetown University Press

E-Book Nuts and Bolts, Alex Holzman, Director, Temple University Press


Handouts:

E-book Workflow Comparison

Glossary of E-Book and XML Terms (Compiled from the Glossary of Terms on the AAUP wiki for the 2010 e-Book publishing in a nutshell).


Other Resources:

Laura Leichum's EPUB Review checklist

Chapter 7 of the forthcoming AAUP Marketing Handbook: E-book Primer, by Caitlin Churchill, Exhibits and Electronic Publishing Manager, Texas A&M University Press.

University Press E-Book Publishers LinkedIn Group

(Univ Press) E-book Marketing LinkedIn Group


Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.

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