2012 E-Book Nuts and Bolts
Congratulations, you’ve got e-books! Now what?Wondering how to get traction in the e-book market as a small press? Triaging e-book workflow amidst staff changes? Grappling with the time e-books require when you’ve got other work, too? These are a few of the challenges e-books bring as we begin to refine our workflows. Panelists from Rights, Marketing, and the Director’s office at three small presses will talk frankly about the e-book issues they have been grappling with and what has and has not worked for them. We are setting aside time for Q&A, so bring e-book questions you’ve been wanting to ask!
Chair: Krista Coulson, Digital Publishing Manager, The University of Chicago Press
Panelists: Laura Leichum, Intellectual Property Manager, Georgetown University Press
Alex Holzman, Director, Temple University Press
John P. Hussey, Director of Marketing and Sales, The University Press of Kentucky
How Small Presses Can Maximize E-Book Sales, John P. Hussey, Director of Marketing and Sales, The University Press of Kentucky
Lessons from Inside the Digital Silo, Laura Leichum, Intellectual Property Manager, Georgetown University Press
E-Book Nuts and Bolts, Alex Holzman, Director, Temple University Press
Chapter 7 of the forthcoming AAUP Marketing Handbook: E-book Primer, by Caitlin Churchill, Exhibits and Electronic Publishing Manager, Texas A&M University Press.
University Press E-Book Publishers LinkedIn Group
(Univ Press) E-book Marketing LinkedIn Group
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