2012 "Chunking" Content: Disaggregation by Market Channel
There's a huge amount of buzz now about "chunking" our content in order to increase incremental revenues. But how can presses separate the true opportunities from hype? Is there real revenue to be gained here? And who's doing it successfully and in which market channels? This session will tease out the key issues presses must consider in beginning to disaggregate content. Panelists representing the retail, course adoption, and library markets will present three case studies to help guide your planning. You'll come away with an overview of the options in these core markets, actionable next steps, and an awareness of pitfalls to avoid.
Chair: Rebekah Darksmith, Marketing & Sales Director, University of California Press
Panelists: Michael Cairns, Chief Revenue Officer, SharedBook & AcademicPub.com
Marjorie Fowler, Electronic Projects Coordinator, UNC Press
Alan Harvey, Director, Stanford University Press
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