2011 What (the) Font?

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With the proliferation of typeface choices, it is hard to know which fonts to invest in, especially when resources are tight and e-book considerations have become part of the publishing mix. This session will look at tried-and-true workhorse fonts that give good bang for the buck, as well as newer typefaces that merit a closer look. We'll tackle the end-user font licensing agreements, with tips on how to be compliant. A session for font geeks and novices alike.


Chair: Jill Shimabukuro, Design & Production Director, The University of Chicago Press

Panelists: Matthew Avery, Senior Designer, The University of Chicago Press; Charles Ellertson, Tseng Information Systems; Linda Secondari, Creative Director, Oxford University Press



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