2011 Regional Digital
With their focus on place, regional titles are a pillar of many university presses. But how do these titles work as enhanced e-books or apps? Is a niche market like regional large enough to sustain both print and digital editions—and can we reach audiences for both? Panelists will discuss how their digital programs support their regional lists and provide advice on funding, development, workflow, marketing, partnerships, and more.
Chair: Pamela J. McClanahan, Director, Minnesota Historical Society Press
Panelists: Kim Robinson, Regional Publisher, University of California Press; Mark Simpson-Vos, Senior Acquisitions Editor, University of North Carolina Press
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