2011 Promoting the Wired Author

Publishers have always enlisted authors to help promote their books. With access to social media, authors and presses can form a powerful partnership to reach niche and general audiences. Leveraging an author's connections to his or her community, however, requires careful strategy, timing, and flexibility. This session explores ways to harness your author's bandwidth and turn it into sales.

Chair: Colleen Lanick, Publicity Manager, The MIT Press

Panelist: Christian Purdy, Director of Publicity, Oxford University Press

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