2011 Competing with Trade Publishers

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As trade publishers continue to reel from the 2008 economic collapse, university presses have the chance to compete for manuscripts from authors and agents who might not have considered our offers in the past. But competing with trade publishers remains a high-stakes game that can involve agents, authors, and university press editors in extended negotiations, deliberations, and compromises. How can editors best approach these opportunities and compete effectively for the projects their presses would most like to sign?

Chair: Eric Schwartz, Editor, Sociology and Cognitive Science, Princeton University Press

Panelists: Will Lippincott, Agent, Lippincott Massie McQuikin; Seth Ditchik, Senior Editor for Economics and Finance, Princeton University Press; David McBride, Editor-in-Chief, Social Sciences, Oxford University Press

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