2010 Maximum Export Impact

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Maximum Export Impact: Finding Opportunities in International Sales

Attracting international students and researchers is essential to most universities’ missions. Some have even gone as far as setting up satellite institutions overseas. But where do university presses fit on the international stage? Despite the economic downturn, book sales in some international markets have actually increased over the past year. What markets are there for our publications (in whatever format) and how can we best reach these international audiences? In this seminar-style discussion, participants will present their ideas and brainstorm about the best ways to build sales abroad while avoiding the pitfalls of doing business internationally.

Chair: Saleem Dhamee, International Sales Manager, University of Chicago Press

Panelists: Sheila Bounford, Head of Commercial Development, NBN International; Martin Voigt, Business Director, Amsterdam University Press; Mark Gresham, Director of United Publishers Services, Japan

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