2009 New E-Marketing Media

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Video, Audio, and Other New E-Marketing Media

Publishers with hands-on experience using nontraditional methods of marketing, communication, and promotion will discuss these new media.

Moderator: Paul Murphy, Associate Director, Publications, RAND Corporation

Panelists: Laura Cerruti, Director of Digital Content Development, University of California Press; Chuck Creesy, Director of Publishing Technology, Princeton University Press; Ann Merchant, Director of Outreach and Marketing, National Academies Press

Please feel free to add notes or responses to the session below.

If you would like your presentation file linked here, please contact Meredith Benjamin at mbenjamin at aaupnet.org or Brenna McLaughlin at bmclaughlin at aaupnet.org

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