2009 Measuring Press Performance

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Thirteen Ways of Looking at a Blackbird: Perspectives on Measuring Press Performance

What is success? Now more than ever, directors and managers are incorporating new performance measures into their routines. Some presses look closely at monthly financials; some do a quarterly look at seasonal lists or series and subject areas. Some prepare one-year anniversary postmortems, asking “what would we do again?” or “what would we avoid?” Many presses look deeper into their impact on academia and society—that is, on the ability to change minds and influence discussion. And everyone seems to be looking for advice on measuring the performance of e-books. This panel will investigate the philosophies, goals, and tools of the performance measures practiced by a variety of press managers and directors.

Moderator: Pam McClanahan, Director, Minnesota Historical Society Press

Panelists: Robin Derricourt, Director, University of New South Wales Press; Alan Harvey, Deputy Director & Editor-in-Chief, Stanford University Press; Jim McCoy, Marketing & Sales Director, University of Iowa Press

Please feel free to add notes or responses to the session below.

If you would like your presentation file linked here, please contact Meredith Benjamin at mbenjamin at aaupnet.org or Brenna McLaughlin at bmclaughlin at aaupnet.org

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